Qualitative Research / Behavioral Consumer Findings

QUALITATIVE FOCUS GROUP
The focus group research methodology is designed to allow researchers to capture emotional responses and provide guidance into the understanding of perceptions, feelings, and attitudes of respondents while capturing subjective comments. Moderators use proprietary techniques and ideation exercises to probe respondent's opinions and preferences as they relate to the research objectives.

QUALITATIVE IN-DEPTH INTERVIEWS
Like focus groups, in-depth interviews are designed to allow researchers to capture emotional responses. In-depth interviews are used to investigate beliefs, behaviors and motivations of respondents. They are the ideal methodology for exploring topics that might not be discussed in a group setting such as strategic/proprietary business topics that respondents might be reluctant to discuss in front of competitors. They allow the moderator to give individual attention to each respondent, probing in-depth every thought and opinion relative to the client's interests.

QUALI-QUANT FOCUS GROUPS
Schwartz Consulting Partners, Inc., was a pioneer in the utilization of QualiQuant, a multidimensional technique combining Qualitative and Quantitative methods to extrapolate hard data and emotional triggers. This research methodology consistently generates rich discussion about perceptions and levels of acceptance, and can determine why choices are made. A QualiQuant group is a two-hour session composed of 15-18 respondents.